Features · Traffic Analytics
Measure the traffic and conversions AI search sends you.
Ceyo connects to Google Analytics 4 and turns AI referrals into a clear channel view: sessions, platforms, landing pages, conversions, and revenue.
AI channel Traffic and revenue
Last 30 days
AI sessions over time
AI Organic
Platforms covered
Eight surfaces. One channel view.
Ceyo classifies AI sessions continuously, so new surfaces do not stay buried inside Direct or Referral traffic.
ChatGPT
Sessions from ChatGPT, ChatGPT Search, and OpenAI referrer patterns.
Gemini
Sessions from Gemini and embedded Google AI surfaces.
Perplexity
Clicks from Perplexity answers, citations, and follow-up journeys.
Google AI Overviews
Traffic from AI Overview citations inside Google search results.
Claude
Sessions from Claude answers, shared previews, and related referrers.
AI Mode
Google AI Mode traffic kept separate from classic organic search.
Grok and Copilot
Sessions from Grok, Copilot, Edge, and Microsoft AI surfaces.
E Earned sources
Traffic from third-party domains that AI systems cite and recommend.
01 · Dashboard metrics
Every metric cut by AI platform.
Move beyond a blended referral bucket. See exactly which AI surfaces send sessions, what they convert on, and which pages capture demand.
- Sessions. Total AI-referred sessions by platform, country, device, and landing page.
- Share of total. AI traffic as a percentage of all sessions, with period-over-period movement.
- Conversion rate. Conversion rate by AI platform compared with organic, direct, paid, and email.
02 · Attribution
Connect visibility work to business impact.
Traffic Analytics closes the loop between visibility, actions, and revenue. When your team ships work, Ceyo shows whether it changed sessions, conversions, and downstream value.
- Connect GA4. Use OAuth to connect your existing Google Analytics property. No new pixel or SDK required.
- Classify referrers. Ceyo maps AI referrers and URL patterns into a dedicated AI channel.
- Attribute conversions. AI sessions are matched with GA4 events, conversion rate, revenue, and landing pages.
03 · Platforms covered
The full visibility-to-revenue loop.
Traffic Analytics is the business outcome layer fed by visibility, actions, reporting, and API workflows.
- Claude. Sessions from Claude answers, shared previews, and related referrers.
- AI Mode. Google AI Mode traffic kept separate from classic organic search.
- Grok and Copilot. Sessions from Grok, Copilot, Edge, and Microsoft AI surfaces.
Attribution
Connect visibility work to business impact.
Connect GA4
Use OAuth to connect your existing Google Analytics property. No new pixel or SDK required.
Classify referrers
Ceyo maps AI referrers and URL patterns into a dedicated AI channel.
Attribute conversions
AI sessions are matched with GA4 events, conversion rate, revenue, and landing pages.
Overlay actions
Shipped Ceyo Actions are plotted on the timeline so lift can be measured after launch.
Traffic Analytics FAQ.
AI traffic is made of sessions that originate from AI engines, AI search surfaces, or AI-cited sources. Ceyo separates those sessions from Direct, Referral, and Organic so AI becomes its own channel.
No. Ceyo reads from your existing analytics property through an API connection, starting with Google Analytics 4. There is no new SDK required for the standard setup.
Ceyo uses referrer URLs, URL parameters, landing page patterns, and a maintained classification library to identify sessions from AI surfaces.
Yes, when conversion or revenue events exist in your analytics property. Ceyo can show conversion rate, attributed revenue, and revenue per session by AI platform.
When an action ships, Ceyo can overlay it on the traffic timeline and measure the downstream movement in sessions, conversions, and revenue.
See AI as a channel
Connect visibility to revenue.
Connect your analytics data and see which AI platforms already drive sessions, leads, and revenue for your brand.