Ceyo vs Profound vs Peec: Which GEO Platform Leads the AI Search Race?
Table of Contents
Introduction
ChatGPT, Gemini, and Perplexity are now deciding which brands get visibility.
That's why GEO platforms like Ceyo, Profound, and Peec are essential. They help brands understand how visible they are in generative search, how they are perceived, and how to improve their position.
But each takes a different approach.
Profound tracks mentions.
Peec visualizes them.
Ceyo converts them into action.
Let's break down how these three platforms compare and which one is right for your needs.
TL;DR — The Quick Comparison
| Feature | Ceyo | Profound | Peec |
|---|---|---|---|
| AI Engine Coverage | All Major LLMs | All Major LLMs | ChatGPT, Gemini |
| Share-of-Answer Tracking | ✅ Full | ⚠️ Mentions only | ⚠️ Mentions only |
| Sentiment Analysis | ✅ Deep contextual per-prompt | ✅ Deep contextual per-prompt | ✅ Basic |
| Competitor Heatmaps | ✅ Multi-brand | ⚠️ Limited | ⚠️ Limited |
| MCP Readiness | ✅ Built-in | ❌ None | ❌ None |
| Actionable Recommendations | ✅ Schema & content suggestions | ✅ Schema & content suggestions | ❌ Visual only |
| Dashboard Customization | Persona + GEO + Category | Basic | Basic |
| Pricing | $89–199/mo | Custom (~$400+) | $149–299/mo |
The Bottom Line
- Profound is for researchers who need raw data
- Peec is for agencies that want visual dashboards
- Ceyo is for businesses that want to win in AI search
Profound — The Research-First Tracker
Profound was one of the first serious players in the GEO analytics space. It focuses on tracking brand mentions across large LLMs like ChatGPT, Claude, and Gemini.
What Profound Does Well
- Clean data interface: Easy to understand dashboards
- Tracks mentions and citations: See where your brand appears
- Built with an academic mindset: Rigorous data collection
- Comprehensive LLM coverage: Monitors all major AI platforms
Where Profound Falls Short
- No insight into position or sentiment: You know you're mentioned, but not how or why
- Doesn't show why your brand was mentioned: No actionable insights on what's working
- No improvement recommendations: Just data, no strategy
- No MCP or integration layer: Not built for the future of AI commerce
- High price point: Custom pricing starting around $400+/month
The Verdict: Profound is great for researchers and analysts who need raw data and have large budgets. But if you're a CMO or agency that needs measurable visibility gains, it's like bringing a magnifying glass to a Formula-1 race.
Peec — The Visual GEO Tracker
Peec is a polished and simple platform that shows how brands are represented in AI search. It's designed with agencies and marketing teams in mind, focusing on visual presentation.
What Peec Does Well
- Modern dashboards: Clean, visually appealing interface
- Easy for agencies: Simple to understand and present to clients
- Coverage for ChatGPT and Gemini: Tracks the two biggest platforms
- Quick setup: Get started fast with minimal configuration
Where Peec Falls Short
- Mentions ≠ visibility: Knowing you're mentioned doesn't tell you if you're winning
- No deep sentiment or ranking: Limited insight into how you're positioned
- No recommendations or integrations: You see the data but don't know what to do with it
- Limited LLM coverage: Missing Claude, Perplexity, and other platforms
- No MCP readiness: Not prepared for the future of AI commerce
The Verdict: Peec is ideal for agencies that need quick visual snapshots to show clients, but it lacks the depth needed for strategic decision-making and improvement.
Ceyo — The Future-Proof GEO Engine
Ceyo combines everything the other platforms offer and adds what matters most: actionable insights and future readiness.
It measures share-of-answer, sentiment, position, and competitor gaps. It provides recommendations and is ready for the next era of AI commerce with MCP integration.
What Makes Ceyo Different
1. Complete AI Engine Coverage
Ceyo tracks your brand across:
- ChatGPT (OpenAI)
- Claude (Anthropic)
- Gemini (Google)
- Perplexity
- And more emerging platforms
2. Share-of-Answer Tracking
Unlike Profound and Peec that only track mentions, Ceyo shows:
- Your position in AI responses (1st, 2nd, 3rd)
- How often you appear vs competitors
- Your share of voice in your category
- Trending changes over time
3. Deep Sentiment & Position Scoring
Every mention is analyzed for:
- Sentiment: Positive, neutral, or negative
- Context: Recommendation, comparison, or warning
- Position: Where you appear in the response
- Associated topics: What you're being mentioned for
4. Competitor Heatmaps
See exactly how you stack up:
- Multi-brand comparison: Track yourself and competitors
- Query dominance: Which queries each brand owns
- Gap analysis: Opportunities to outrank competitors
- Market positioning: Your relative strength in AI search
5. Actionable Recommendations
This is where Ceyo really shines. Instead of just showing data, Ceyo tells you:
- What schema to add to your website
- What content to create to improve visibility
- Which keywords to target for AI mentions
- How to structure information for AI consumption
6. MCP Readiness
Ceyo is the only platform built for the future with Model Context Protocol (MCP) support:
- AI commerce simulation: Test how your brand appears in AI transactions
- Direct data feeds: Connect to AI models
- Real-time optimization: Adjust your strategy as AI evolves
- Future-proof architecture: Ready for what's next
Dashboard Customization
Ceyo offers the most flexible dashboards:
- Persona filters: See visibility by customer segment
- Geographic breakdowns: Track regional performance
- Category filters: Monitor different product lines
- Custom reports: Build dashboards for your needs
- Real-time alerts: Get notified of visibility changes
The Verdict: If Profound is the microscope and Peec is the dashboard, Ceyo is the command center. It gives you everything you need to not just track AI visibility, but to dominate it.
Pricing Comparison
| Plan | Ceyo | Profound | Peec |
|---|---|---|---|
| Starter | $89/mo | Custom (~$400+) | $149/mo |
| Advanced | $199/mo | Custom | $299/mo |
| Enterprise | Tailored | Tailored | Tailored |
Pricing Analysis
Ceyo offers:
- Free 2-week trial
- Transparent pricing starting at $89/month
- Special onboarding for agencies
- No hidden fees
Profound requires:
- Custom pricing (typically $400+/month)
- Enterprise-level commitment
- Higher barrier to entry
Peec provides:
- Mid-range pricing at $149-299/month
- Standard features at all tiers
- Limited customization
Winner: Ceyo — Best value with the most features and transparent pricing
Which GEO Platform Is Right for You?
| Type of User | Best Option | Why |
|---|---|---|
| Data Researchers | Profound | Need raw data and have large budgets |
| Marketing Agencies | Ceyo | Need actionable insights to show clients |
| Brand CMOs | Ceyo | Need to improve AI visibility strategically |
| Visualization Lovers | Peec | Want simple, pretty dashboards |
| AI-Future Builders | Ceyo | Need MCP readiness and future-proofing |
Decision Framework
Choose Profound if you:
- Are primarily focused on research and data collection
- Have a large budget ($400+/month)
- Work in academia or research institutions
- Don't need actionable recommendations
- Don't care about future AI commerce features
Choose Peec if you:
- Need simple visual dashboards for client presentations
- Only care about ChatGPT and Gemini
- Don't need deep analytics or recommendations
- Want something easy to set up quickly
- Have a mid-range budget ($149-299/month)
Choose Ceyo if you:
- Want to actually improve your AI visibility
- Need actionable insights and recommendations
- Care about competitive positioning
- Want MCP readiness for AI commerce
- Need flexible dashboards for different teams
- Have a limited budget ($89-199/month)
- Are an agency, marketing team, or growth-focused business
Final Verdict
| Best for... | Profound | Peec | Ceyo |
|---|---|---|---|
| Mentions tracking | ✅ | ✅ | ✅ |
| Sentiment & position | ❌ | ⚠️ | ✅ |
| Actionable recommendations | ❌ | ❌ | ✅ |
| MCP readiness | ❌ | ❌ | ✅ |
| Enterprise suitability | ⚠️ | ⚠️ | ✅ |
| Value for money | ❌ | ⚠️ | ✅ |
| Future-proof | ❌ | ❌ | ✅ |
The Bottom Line
Profound is a solid choice if you're a researcher who needs raw data and has a large budget. It does what it promises: tracks mentions across AI platforms.
Peec is good for agencies that need quick visual snapshots to show clients, but it lacks the depth needed for strategic improvement.
Ceyo is the clear winner for virtually everyone else. It provides:
- Everything Profound and Peec offer
- Plus share-of-answer metrics
- Plus competitive analysis
- Plus actionable recommendations
- Plus MCP readiness
- Plus better pricing
- Plus more customization
If you want to see what's happening, Peec or Profound works.
If you want to lead in AI search, choose Ceyo.
Ready to Lead in AI Search?
Generative engines are deciding who gets visibility.
Ceyo helps you take control.
What You'll Get with Ceyo:
- Instant visibility report across ChatGPT, Claude, Gemini, and Perplexity
- Share-of-answer analysis showing your competitive position
- Actionable recommendations to improve your AI visibility
- Real-time monitoring of your brand mentions
- MCP integration for future AI commerce
- Competitor tracking to see how you stack up
- Custom dashboards for your team's needs
Next Steps:
- Book Your Demo — See your Share-of-Answer immediately
- Start Free Trial — 2 weeks free, no credit card required
- Learn More About GEO — Understand AI visibility fundamentals
Don't let your competitors dominate AI search while you're still figuring out if you're mentioned.
Start tracking. Start improving. Start winning.
Try Ceyo today and see the difference between knowing you're mentioned and actually winning the answer.
