Ceyo vs Profound: Which GEO Platform Actually Moves the Needle in AI Search?
Table of Contents
Introduction
Generative search is changing everything.
ChatGPT, Gemini, and Perplexity don't just list links—they decide who gets mentioned, quoted, or completely ignored. Your brand either appears in AI-generated answers, or it doesn't exist in this new search paradigm.
That's where Generative Engine Optimization (GEO) platforms come in: tools like Profound and Ceyo that help brands see if, how, and where they appear inside AI answers.
If you've been exploring ways to make your brand "AI-visible," you've probably seen Profound's dashboards. And now there's Ceyo, the fast-growing GEO and MCP (Model Context Protocol) platform built for real-world visibility and action.
So how do they stack up? Let's find out.
TL;DR — The Quick Comparison
| Feature | Ceyo | Profound |
|---|---|---|
| AI Engine Coverage | All Major LLMs | All Major LLMs |
| Share-of-Answer Tracking | ✅ Yes (visibility, rank, position) | ⚠️ Partial (mentions only) |
| Sentiment Analysis | ✅ Deep contextual per-prompt | ✅ Deep contextual per-prompt |
| MCP Readiness | ✅ Native, built for AI commerce | ❌ Not supported |
| Dashboard Customization | ✅ Persona + Geo + Category filters | ⚠️ No Customization |
| Actionable Recommendations | ✅ Schema & content suggestions | ✅ Schema & content suggestions |
| Integrations | ✅ GA, CRM, Data Studio, Slack | ✅ GA, CRM, Data Studio, Slack |
| Pricing | $89–199/mo | Custom (starts ~$400+) |
Verdict in 10 Seconds
Ceyo is built for action and AI future-proofing.
Profound is built for data tracking.
- If you want to know where you're mentioned → go with Profound
- If you want to know how to win the answer → go with Ceyo
What is Generative Engine Optimization (GEO)?
Before we dive into the comparison, let's clarify what GEO actually means.
Generative Engine Optimization (GEO) is the practice of optimizing your brand's presence in AI-generated responses. Unlike traditional SEO, which focuses on ranking in search results, GEO focuses on:
- Being mentioned in AI responses
- Being positioned favorably (first, second, or third)
- Being described accurately with the right context
- Appearing in relevant queries for your target audience
Think of it as SEO for the age of conversational AI. The goal isn't just to rank—it's to be the answer.
Profound — The Research-First Tracker
Profound was one of the first serious players in the GEO analytics space. It focuses on tracking brand mentions across large LLMs like ChatGPT, Claude, and Gemini.
What Profound Does Well
- Clean data interface: Easy to understand dashboards
- Tracks mentions and citations: See where your brand appears
- Built with an academic mindset: Rigorous data collection
- Comprehensive coverage: Monitors major AI platforms
Where Profound Falls Short
- No insight into position or sentiment: You know you're mentioned, but not how or why
- Doesn't show why your brand was mentioned: No actionable insights
- No improvement recommendations: Just data, no strategy
- No MCP or integration layer: Not built for the future of AI commerce
- Limited customization: One-size-fits-all dashboards
The Bottom Line: Profound is great for researchers and analysts who need raw data. But if you're a CMO or agency that needs measurable visibility gains, it's like bringing a magnifying glass to a Formula-1 race.
Ceyo — The Growth-Focused GEO Platform
Ceyo was born out of one simple frustration: knowing you're mentioned isn't enough. You need to win the answer.
Built by a team of marketers and AI-search obsessives, Ceyo gives you everything Profound offers, plus the insights and tools to actually improve your AI visibility.
What Makes Ceyo Different
1. Share-of-Answer Metrics
Ceyo doesn't just tell you if you're mentioned—it tells you:
- Where you rank (1st, 2nd, 3rd position)
- How often you appear across different query types
- Your share of voice compared to competitors
- Trending changes in your visibility over time
2. Sentiment & Positioning Analysis
Every mention is analyzed for:
- Positive, neutral, or negative sentiment
- Context of the mention (recommendation, comparison, warning)
- Associated keywords and topics
- Competitor positioning in the same responses
3. Competitor Heatmaps
See exactly how you stack up:
- Who appears more often than you
- Which queries they dominate
- What makes them get mentioned
- Opportunities to outrank them
4. MCP Readiness
Ceyo is built for the future with Model Context Protocol (MCP) support:
- Native integration with AI commerce platforms
- Direct data feeds to AI models
- Real-time visibility optimization
- Future-proof architecture
5. Actionable Insights
This is where Ceyo really shines. Instead of just showing data, Ceyo tells you:
- What schema to add to your website
- What content to create to improve visibility
- Which keywords to target for AI mentions
- How to structure your information for AI consumption
Dashboard Customization
Because execs hate messy dashboards, Ceyo gives you:
- Persona filters: See visibility by customer segment
- Geographic breakdowns: Track regional performance
- Category filters: Monitor different product lines
- Real-time monitoring: Get alerts on visibility changes
The Bottom Line: Ceyo tells you what's happening and how to fix it.
Feature-by-Feature Comparison
AI Engine Coverage
Ceyo: ✅ ChatGPT, Claude, Gemini, Perplexity, and more
Profound: ✅ ChatGPT, Claude, Gemini, Perplexity, and more
Winner: Tie — Both platforms cover all major LLMs
Mention Tracking
Ceyo: ✅ Full tracking with position, context, and sentiment
Profound: ⚠️ Basic mention tracking only
Winner: Ceyo — More detailed insights
Share-of-Answer Metrics
Ceyo: ✅ Complete share-of-voice analysis
Profound: ❌ Not available
Winner: Ceyo — Critical for competitive analysis
Sentiment Analysis
Ceyo: ✅ Deep contextual analysis per mention
Profound: ✅ Deep contextual analysis per mention
Winner: Tie — Both offer sentiment tracking
MCP Integration
Ceyo: ✅ Native MCP support for AI commerce
Profound: ❌ Not available
Winner: Ceyo — Future-proof for AI commerce
Dashboard Customization
Ceyo: ✅ Persona, geo, and category filters
Profound: ⚠️ Limited customization
Winner: Ceyo — More flexible for different use cases
Actionable Recommendations
Ceyo: ✅ Schema, content, and keyword suggestions
Profound: ✅ Schema and content suggestions
Winner: Tie — Both provide actionable insights
Integrations
Ceyo: ✅ GA, CRM, Data Studio, Slack, and more
Profound: ✅ GA, CRM, Data Studio, Slack, and more
Winner: Tie — Both integrate with major platforms
Pricing Comparison
| Plan | Ceyo | Profound |
|---|---|---|
| Starter | $89/mo | Custom (~$400+) |
| Advanced | $199/mo | Custom |
| Enterprise | Tailored pricing | Tailored pricing |
Pricing Analysis
Ceyo offers transparent, accessible pricing starting at $89/month, making it ideal for:
- Startups and small businesses
- Agencies managing multiple clients
- Marketing teams with budget constraints
Profound uses custom pricing that typically starts around $400+/month, positioning it for:
- Large enterprises
- Research institutions
- Organizations with significant budgets
Winner: Ceyo — More accessible pricing for most businesses
Which Platform Should You Choose?
Choose Profound If You:
- Are primarily focused on research and data collection
- Need basic mention tracking without action items
- Have a large budget ($400+/month)
- Work in academia or research
- Don't need MCP or future AI commerce features
Choose Ceyo If You:
- Want to actually improve your AI visibility
- Need actionable insights and recommendations
- Care about competitive positioning
- Want MCP readiness for AI commerce
- Need flexible dashboards for different teams
- Have a limited budget ($89-199/month)
- Are an agency, marketing team, or growth-focused business
Final Verdict
| Best for... | Profound | Ceyo |
|---|---|---|
| Researchers & Analysts | ✅ | ⚠️ |
| Agencies & Marketing Teams | ⚠️ | ✅ |
| Enterprise SEO & Strategy Heads | ⚠️ | ✅ |
| AI Future-Readiness | ❌ | ✅ |
| Budget-Conscious Teams | ❌ | ✅ |
| Actionable Growth | ⚠️ | ✅ |
The Bottom Line
Profound is a solid choice if you're a researcher who needs raw data and has a large budget. It does what it promises: tracks mentions across AI platforms.
Ceyo is the better choice for virtually everyone else. It provides the same tracking capabilities as Profound, plus:
- Share-of-answer metrics
- Competitive analysis
- Actionable recommendations
- MCP readiness
- Better pricing
- More customization
If you love data and spreadsheets, go with Profound.
If you care about visibility and growth, go with Ceyo.
Get Started with Ceyo
Ready to see how AI search really sees you? Let's make your brand the answer.
What You'll Get:
- Instant visibility report across ChatGPT, Claude, Gemini, and Perplexity
- Share-of-answer analysis showing your competitive position
- Actionable recommendations to improve your AI visibility
- Real-time monitoring of your brand mentions
- MCP integration for future AI commerce
Next Steps:
- Book Your Demo — See your Share-of-Answer immediately
- Learn More About GEO — Understand AI visibility fundamentals
- Explore MCP Integration — Future-proof your AI strategy
Don't let your competitors dominate AI search while you're still figuring out if you're mentioned. Start tracking, start improving, start winning.
Try Ceyo today and see the difference between knowing you're mentioned and actually winning the answer.
